Tips to make your PR campaign more successful by putting a little extra effort on the Marketing.
A lot of work goes into creating successful PR campaign. Making it to news articles, building relationship, creating blog posts and much more. Public relation includes things like the public event, media events, group relations, public press conferences, internal communications but it also includes a lot of non-public activity as well. It is all about building relationships to promote, advance, and benefit the reputation of you yourself, your company/department/brand.
If you talk about defining what a good PR is then it is the one that tells a decent story. The better is the story the better you get recognized by the public and hence better public relations.
To make it more clear here’s listing a few tips that will help you turn your PR into incredible achievement.
1. Improve SEO Value for more Coverage
When you sold out your press release, it starts gaining friction. As a result, it start getting touched by different media platforms. Make sure that no media coverage is missed out. Check Fresh Web Explorer, to ensure this and Google News.
This will help you track how good your campaign is performing. Once you are analyzing your press release performance, you can use the variety of keywords for the same. New web explorer and google news will help you track number of web mentions.
On tracking this information, you need to check what else you can do to better optimize your SEO. Check missing links and if there, try to add these for extra wide coverage around the web.
2. Social Sharing
Media outlets covering your press release must be known to share your article on social media platforms. It is very much understandable that most of the top publications have their effective social media presence and a great fan following. At present era, if you not using social media platforms than surely you are missing huge audiences.
So ensure that as your news/blog goes live on the web, you request your contacts to share it on social media. This will enable your campaign go viral.
3. Highlight your Accomplishment through Company Blog
Running a story by a reputed publication will most likely expand your validity but one thing more that would add to your trustworthiness, your business reputation is when you share your success story of PR campaign on your company blog or website.
Creating brand awareness is not the sole point of public relations rather it is also required that your clients who are already with you must know your worth. They must be assured that they have trusted the reliable resources. Share your PR success stories where you share your company news. Sharing your articles light up your achievements in the area of Public relations, and will boost your image in your both old/present customers.
4. Facebook Ads
Facebook is an astounding platform to get your events discussed. Facebook advertisements work extraordinarily for the general population working in PR. There are various advantages of sharing your article on company blog and Facebook ads enhances this strategy tenfold.
You required to use “boost” on your regular Facebook updates. When you post an article in which top media publication interacts, this comes into consideration of your target audience via Facebook ads, and this leads to a great influence to them and they get a sense of trust and reliability in you. So try and experiment with Facebook ads as it will increase popularity and buildup your image even more.
5. Count the Local Journalists In
It is dependably a matter of pride for the local publication when a business gets national level recognition and impressions. Therefore, as a part of PR, make your local publications aware about your accomplishments. To put it in other words, you should transform your national recognition into local coverage. Moreover, emphasize on local element greatly. This will help you getting in more benefits from your PR campaign and making it more effective & powerful.