How to Generate Leads Using Facebook: Here are some Best Practices and Methods to Start Generating Leads for your Business.
# 1. Using ‘Call to action’ button for leads
Facebook realized what its business page is lacking and they introduced the call to action button.
The Call to action button can be selected for any of the following actions:
a. Contact Us
b. Sign up
c. Book Now. Watch Video
d. Shop Now
e. Play Game
f. Use App
Using Shop Now button you can get leads from your e-commerce portals. Trap email addresses with Sign Up button or generate leads for your business. Every one of them, when used aptly by marketers with multiple products and target markets help them generate direct and /or indirect sales.
We all know how Facebook pages are acting as landing pages for our website traffic but now, by call to action buttons you can directly trap email addresses and generate leads. It saves the time and we understand how the time factor is important in earning or losing a business leads from making a buying decision.
#2. Start using ‘Facebook Events’ to search leads
Facebook events have been a great medium to generate qualified leads. Right from the nightclub to the health club, all events and exhibitions and happenings open to attendees launch their events through the Facebook page.
It generates massive awareness by its adaptability to invite end number of invitees and by companion’s Facebook feeds. People may choose to be attending or not be attending the event. It not only helps in leads but also helps analyze to some extent and prepare for the volume influx.
# 3. Contests
An intelligently optimized contest is likely to get more qualified leads down the funnel than any other Facebook methods. Keep the contest advertisements promotion and visibility focused on as to get more clicks of the prospects.
Keep your contest running for a couple of weeks before you announce a winner so that you get maximum coverage and thus leads. Have a look at this Facebook Contest Hosted by Snapdeal. The prize that you are going to offer also affects the leads that you generate. Cash prizes often tend to generate more leads however it does not give a long-term benefit as people who subscribe do so for the cash and may or may not be interested in your products in future.
So such subscriber would unsubscribe once the contest is over or you will not get long-term benefits. So it is always recommended to keep the prize-related, like cash back, gift vouchers or gift cards.
#4. Facebook adsFacebook ads are quite effective tool to get some highly targeted leads in certain industries. Learn how to create Facebook ads Using Facebook Ads Manager. To generate highly qualified leads funnel, go for a highly targeted Facebook ad otherwise you will not get a good ROI.
Following should be kept in mind while designing a Facebook ad:
a. Kind of image you are using highly affects the click-through rate.
b. Ad headline is the second most important factor in getting you both quality and quantity of clicks.
c. Appropriate ads targeting will decide who is clicking on your ads and what is the potential of the click.