Everybody knows every company has to deal with customers attraction and expanding benefits keeping in order to “stay in business. It’s true, or not? Once we come to know the first apparent rule, it is a time to answer the logical question: who is responsible for clients attraction.
If you recognized the responsibility that comes under marketing department – you’re right. If you think that it’s the part of the sales department, it is also true. If sales and marketing departments interact perfectly with each other, they will get perfect teamwork and ultimately achieve their targets.
During all the time both departments work intimately with each other to have a potential relationship with a potential client, who eventually will start making a constant benefit. So, the overall sales and marketing objectives are clear. Presently it’s great opportunity to talk about what the seller needs to learn from the marketer to become even more successful.
Why should you start selling online?
You will get to know: How the successful sellers manage to get the lots of higher sales compared to the others in the same profession and domain. What makes them more famous in what they do in their work life.
5 golden rules that each kind of sellers should set to get real success in Sales and Marketing.
1. Study your target audience
To do everything correctly, you must remember the first rule of marketing: “We do not sell all in a row, but only to the target audience.”
It doesn’t matter precisely what you are doing, whether it’s an auto business or network marketing, if you don’t know who is your target audience – the sales will be low.
- Learn the communication style of your potential client. Note phrases and expressions which he uses. Don’t use professional terms, if you see that the client does not understand them. Speak the same language.
- You should make a picture of your potential client. The Internet can help. Collect the data that will help you to get a general thought of his personality and enthusiasm. This information will be useful when you start to communicate directly. But keep in mind – it is not necessary to use everything that you can see.
- Explore features of the target audience. Avoid general, vague statements. Find out as much as possible about the product, which is sold to customers.
All collected data will help to learn more about the specifics of the client, and as a result, you will be able to answer the question: “What need can we meet?”.
2. Listen as an entrepreneur
In fact, the greater part of the marketing strategies of customer attraction to the company lead to constant communication with the client. As a seller, you have the opportunity to show customers what you can do to satisfy their needs. Listen to what the customer says.
Try to recognize what issues the customer’s faces and then satisfy them by offering a concrete solution. Confirm that you hear the customer, describe his needs and then help to imagine how to change business and personal life of the potential client.
You can’t help if you do not know how it was before you met.
3. Sell yourself
Consumers are always interested in one thing – what makes you better than others?
No, the answer to this question does not include full-scale work on a given theme. If you can give an answer briefly and clearly – you are the perfect seller. The rule “sell yourself” includes a lot of work to be done before communication with the customer.
Don’t limit yourself to only one presentation, pay close attention to what may affect the success. Experience and attention to details will help to determine the perfect technique of sales that will ultimately lead to greater success. Do not be afraid to ask to continue customers “Why did you choose us?”.
Be a friendly person, that produce a good and positive impression. If you can prove that you are reliable and dynamic, it will be reflected in the success of your company.
4. Don’t be a pain in the neck
Stop using advertisements screams like Stop! Pay attention. These are full of desperate interests. But how to avoid such radical advertisement methods?
Attract client’s attention by the natural inclusion in the process, rather than by persuasion and pressure, which may not generally end well. Give your customer a choice to make a decision without pressure, simply by providing the necessary information and quality service.
The audience will reward you for your respect.
5. Sales do not end after the sale
If you have managed to convince a person to pay the bill, then you’ve got the confidence.
The main logic your potential client transformed into your client may be that you have built a decent relationship with him while communicated in the structure of the initial negotiations. But always, don’t spoil your impression with the approach that you forget about the client immediate after you got the sale.
In conclusion, the relationship with regular clients is like an old companionship. Listen, be friendly, learn more about individuals lives, do not lie and do not bother. This simple rules will not only help you with clients attraction but also let you know the importance of marketing.
If you decide to sell, then this work will teach you how to understand people and find a common language with everybody.